August 25th, 2022

Something I’m Reading

Picked this book up from the airport. Love some good science fiction.

Something I Teach

Good copywriting is one of the most valuable skills a person can have. Why? Because copywriting is the art and science of “selling” - whether it’s a deal, an idea, or yourself, or something else.  If you wanna raise capital, bring in partners, sell your product, whatever.  It’s SO important and SO underrated.  So… Here are three vital things to know about good copywriting:  

First: keep it simple. Don’t complicate it or try to prove your intelligence. Short sentences. Short paragraphs. Easy to follow logic.

Second: make it about them and make it benefit driven. If I want you to invest in our latest real estate deal, I’m not gonna go on and on about how I found it. I’m going to say, “get mailbox money so you can retire early to get on with the life you were meant to live.”  

Three:  open loops.  An open loop is when you say something that makes people want to watch or listen or read all the way through. For example, look up a few lines at the start of this section. I told you there were 3 tips… and here you are reading the third one.  I opened a loop, and you needed to read to close it.

Something I Photographed

Me, walking around our newest apartment acquisition, Parkwyn in Fort Worth, TX.  See below :)

Something I’m Excited About

Open Door Capital just launched our second apartment portfolio offering — the Lone Star Portfolio! This portfolio consists of 617 units across two Class B apartment complexes in two of the hottest MSAs in the U.S. — Houston and Dallas-Fort Worth. I was in Texas last week checking out these properties and I am PUMPED! Diversified portfolio. Strong stabilized cashflow. Value add opportunity. Great location in high-growth MSAs. Everything we love to see 🤑 I’m going live TONIGHT at 8pm ET to answer all your questions about this offering and any questions about passive investing and syndications. Register here to join. Can’t attend live? Register anyways and we will send you the recording.

Something I Can Answer
Every week, I answer one question asked by a BTB subscriber. Have a question you want me to answer? Reply to this text with your question!

Question: “When should you hire a performance coach? I’m still working a W2 and in the early stages of my RE investing journey. Is hiring a coach the best ROI at this point?”

I believe that you should aside a certain amount of your income (maybe 5-10%) for personal development and a coach is one of the best forms of personal development. So if you’re making $30k a year from your job, you probably can’t afford a coach. If you’re making $100k a year, you probably could, knowing that you may pay somewhere from $300-1,000 a month for a coach (or more depending on who you get). That said, as soon as you can afford it, I would do it. A good performance coach can help you dramatically scale your income. A bad performance coach will just waste a lot of your time.

More From Me
Links to podcasts I’m on, guests I speak to, or valuable content where you can hear more. These aren’t “sponsored posts” - just more resources!

I recorded a podcast with “Average Joe Finances” recently where I shared my thoughts about recession, the most recession proof asset that someone can invest in right now, and my thoughts on the market status for short term rentals. Check it out via the link above.

Your Friend,

P.S. Comment below and let me know your thoughts on this week’s BTB! Please be friendly :)